Ayan Saha

🚀 Driving Organic Growth Through Strategic SEO Leadership
🚀 Team Leader | 🏆 5+ Years Experience 🔍 Senior SEO Executive | 📈 SEO | AEO | GEO 🛠️ OnPage | Off Page | Technical SEO 📊 Analytics | Search Console | Looker Studio 📊 Tag Manager 📍 GMB 🔎 Ahrefs SEMrush 💼 Upwork
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Professional Profile
Passionate About Results
🚀 Senior SEO Executive | 👨‍💼 SEO Team Leader | 📈 Growth-Driven Digital Marketing Professional | 🎯 Organic Growth Strategist
Results-driven SEO professional with 5+ years of experience in Search Engine Optimization and proven expertise in On-Page, Off-Page, and Technical SEO. Skilled in developing and executing data-driven SEO strategies that improve organic rankings, website visibility, traffic growth, and search performance across competitive industries.
Experienced in conducting comprehensive SEO audits, technical issue resolution, keyword research, competitor analysis, link-building campaigns, website indexing optimization, and performance tracking using industry-leading tools such as Google Analytics 4, Google Search Console, Ahrefs, SEMrush, Screaming Frog, and Looker Studio.
Demonstrated leadership experience in managing SEO teams, coordinating projects, optimizing workflows, and collaborating with clients and cross-functional teams to achieve business objectives. Strong background in SEO reporting, KPI monitoring, Google Business Profile (GBP) optimization, content strategy, and automation processes.
Passionate about staying ahead of search engine algorithm updates, emerging SEO trends, and digital marketing innovations to deliver measurable results and sustainable organic growth.
🔹 Core Expertise
  • Technical SEO & Website Audits
  • On-Page & Off-Page SEO Optimization
  • Keyword Research & Competitor Analysis
  • Search Console & Indexing Management
  • Ahrefs, SEMrush & Screaming Frog Audits
  • Google Analytics 4 (GA4)
  • Google Business Profile (GBP/GMB) Optimization
  • SEO Reporting & Performance Tracking
  • Team Leadership & Project Management
  • Organic Growth Strategy & Search Visibility Enhancement
📈 Dedicated to transforming data into actionable SEO strategies that drive rankings, traffic, and long-term business growth.
Core Competencies
Technical SEO Expertise
Advanced proficiency in Semrush, Ahrefs, Screaming Frog, and Google Analytics 4 for comprehensive site optimization and performance tracking.
Team Leadership
Proven track record in managing workflows, mentoring team members, and driving collaborative success across multiple projects simultaneously.
Data & Reporting
Expert in data tracking, performance monitoring, and creating actionable insights through Looker Studio and Google Search Console.
Technical Skills
SEO Tools Mastery
  • Semrush
  • Ahrefs
  • Screaming Frog
  • Google Analytics 4
  • Google Search Console

Platform Expertise
  • WordPress
  • Shopify
  • Wix
  • Webflow
  • Magento
  • Squarespace
  • Looker Studio
  • GMB Optimization
Strategic Capabilities
  • Keyword Research
  • Competitor Analysis
  • SEO Audit
  • Risk Management
  • Data Tracking & Reporting
  • AEO, GEO
  • Blog Automation
  • GMB Automation
Professional Journeys
2025- Present
Senior SEO Executive
🚀 Experienced SEO professional specializing in Off-Page SEO, Link Building, On-Page Optimization, and Technical SEO. Skilled in conducting comprehensive SEO audits using Ahrefs, SEMrush, and Screaming Frog to identify and resolve technical issues, optimize meta tags, improve website performance, and enhance search engine visibility. Expertise includes Google Business Profile (GBP/GMB) optimization, keyword research, competitor analysis, content optimization, website indexing issue resolution through Google Search Console, blog automation, SEO reporting, analytics, and data-driven organic growth strategies to improve rankings and drive sustainable traffic. 📈 Passionate about helping businesses achieve higher rankings, increased organic traffic, and sustainable digital growth through data-driven SEO strategies and continuous optimization.ent gaps, and ranking opportunities for organic growth. 🚀
2021 - 2025
SEO Team Leader
Experienced in Project Risk Management, ensuring potential challenges are identified early and mitigated with strategic planning to maintain smooth project delivery. Skilled in Team Workflow Management and Team Management, organizing tasks, optimizing resources, and fostering collaboration to achieve productivity and deadlines efficiently. Focused on Improvement Tracking by analyzing performance metrics, identifying growth opportunities, and implementing data-driven enhancements. Proficient in Client Handling, maintaining clear communication, understanding client requirements, and delivering value-driven solutions. Additionally, experienced in Upwork Management, including profile optimization, proposal strategy, client acquisition, project coordination, and maintaining high ratings for long-term success.
2020 - 2021
SEO Executive
I provide complete SEO management including competitor analysis and keyword research to identify ranking opportunities and content gaps. I fix technical issues such as robots.txt and sitemap errors, resolve meta element issues using Screaming Frog, and handle page indexing problems through Google Search Console (GSC). I also build high-quality backlinks to improve domain authority and search visibility. Additionally, I analyze and fix SEO issues identified in tools like SEMrush and Ahrefs, ensuring improved website health, better rankings, and consistent organic growth.
2018 - 2020
Volunteer Health Worker
Volunteer role focused on telemedicine support and community health initiatives, contributing to digital healthcare accessibility, patient coordination, appointment assistance, and health awareness programs. Assisted in improving healthcare service delivery, community outreach, and patient engagement through effective communication and digital support systems.
2015 - 2016
Safety Engineer
Dedicated Safety Engineer with expertise in implementing, monitoring, and improving workplace safety protocols to ensure compliance, risk reduction, and employee protection. Skilled in hazard identification, safety audits, incident investigation, regulatory compliance, and occupational health & safety standards.
Leadership & Team Management
Driving Team Success
As an SEO Team Leader at ThatWare LLP (Jan 2022 – Nov 2025), I guided talented professionals toward achieving measurable SEO success through strategic planning, workflow optimization, and performance-driven execution. I led project management initiatives, improved tracking systems, handled client communications, and ensured seamless team collaboration to deliver consistent results.
Currently serving as a Senior SEO Executive at GoWebbo & Co. (Dec 2025 – Present), I focus on advanced on-page and off-page optimization, Google My Business (GMB) management, Search Console issue resolution, and keyword-driven growth strategies. I apply data-backed insights and hands-on execution to maximize search visibility, organic performance, and overall business growth.
My leadership philosophy centers on empowering teams, streamlining processes, maintaining transparent communication, and driving sustainable SEO performance that enhances client satisfaction and long-term success.
01
Team Workflow Management
Streamlining processes and maximizing efficiency
02
Client Relationship Building
Ensuring satisfaction and long-term partnerships
03
Performance Tracking
Monitoring KPIs and driving continuous improvement
04
Upwork Project Management
Overseeing freelance collaborations and deliverables
Educational Background
2016 - 2019
B.Tech in Electrical Engineering
Camellia Institute of Technology & Management (MAKAUT)
DGPA: 8.09 - Strong foundation in technical problem-solving and analytical thinking
2012 - 2015
Diploma in Electrical Engineering
Elite Polytechnic Institute (WBSCTE)
Percentage: 81.8% - Excelled in technical coursework and practical applications
2011
Secondary Education
Serampore Malina Lahiri Boys Academy High School (WBBSE)
Percentage: 68.125% - Built strong academic foundation
Languages & Communication
100%
English
Professional fluency in written and verbal communication
100%
Bengali
Native speaker with complete proficiency
100%
Hindi
Fluent in conversation and business contexts
Multilingual communication skills enable effective collaboration with diverse teams and clients across different regions, fostering strong relationships and clear understanding in all professional interactions.

Work Portfolio
Certificates
🎓 Certified in Google Analytics (GA4) and Digital Marketing through Google Skillshop and HubSpot Academy, with expertise in analytics, campaign performance tracking, and digital growth strategies.
📊 Skilled in using data-driven marketing techniques, website analytics, and performance optimization to improve online visibility and business results.
Beyond Work
Personal Interests
Outside of my professional life, I'm passionate about sports and entertainment. I enjoy staying active through cricket and football, and I'm an avid movie enthusiast who appreciates storytelling across different genres.
These interests help me maintain balance, foster creativity, and bring fresh perspectives to my professional challenges. They also reflect my team-oriented mindset and appreciation for strategic thinking.
Cricket
Football
Movies
Drawing
Let's Connect
Ready to Collaborate
I'm always excited to discuss new opportunities, share SEO insights, or explore how my expertise can drive your digital marketing success. Whether you're looking for strategic leadership or hands-on technical optimization, let's start a conversation.
Location
Serampore, Hooghly
West Bengal India - 712202
Contact
Phone: +91-8013-857484
Email: [email protected]
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